Digital downloads are Etsy's fastest-growing category and most keyword-dependent. Without shipping speed as a factor, the algorithm weighs keyword relevance and listing quality score even more heavily.
Digital buyers search with extreme specificity: 'budget planner printable PDF A4' or 'wedding invitation template Canva editable.' File type keywords are critical search terms, not just specifications.
Title formula: [Product Type] [Use Case] | [File Format/Compatibility] | [Style] | [Size/Specs] | Instant Download.
Include 'instant download' or 'digital download' in at least one tag. Many buyers add these terms to filter out physical products.