Home décor is Etsy's broadest category. Success requires targeting the intersection of room + style + material + function.
Home décor buyers search in three simultaneous dimensions: room (living room, bathroom, nursery), style (boho, minimalist, farmhouse), and function (wall hanging, shelf decor, centerpiece).
Title formula: [Material/Type] [Product] | [Style] [Room] Decor | [Size/Feature] | [Occasion/Gift] | [Handmade/Detail].
Never use single-dimension tags. 'Wall hanging' alone competes against 2 million listings. 'Boho macrame wall hanging' competes against 8,000.